The Rise of Short-Form Video and Multi-Platform Branding From Instagram Reels to YouTube Shorts and TikTok, short-form video has become the king of digital content . Audiences today crave snackable, engaging stories that can be consumed in seconds, and plat... Marketing 22-Sept-2025 0 84 Marketing
Turning Customers into Marketers with UGC In today’s digital landscape, one of the most powerful marketing strategies doesn’t come from brands themselves — it comes from their customers. User-Generated Content (UGC) and community-driven brand... Marketing 22-Sept-2025 0 71 Marketing
Why Green Marketing is the New Growth Strategy Consumers today are no longer buying just products — they’re buying into values. That’s why sustainability has become one of the most powerful marketing strategies for brands across industries. From e... Marketing 22-Sept-2025 0 69 Marketing
Live Commerce & Social Shopping: India's Retail Future India’s e-commerce landscape is evolving rapidly, and the next big wave is here: social shopping and live commerce . With platforms like Instagram, YouTube, and homegrown apps driving interactive buyi... Marketing 22-Sept-2025 0 67 Marketing
The $100,000 H-1B Visa Fee and Its Global Impact The U.S. has announced a massive $100,000 fee for new H-1B visa applications , effective September 21, 2025. This one-time fee applies only to new petitions , not to renewals or existing holders. Whil... Economy 21-Sept-2025 0 75 Economy
GST Cuts: Growth Boost or Banking Strain? A new report suggests that proposed GST rate cuts could provide a much-needed boost to India’s economy by spurring consumer demand and business activity. However, the same report warns that the govern... Economy 21-Sept-2025 0 64 Economy
India’s 6.4% Growth Makes It IFC’s Biggest Portfolio India’s economy, projected to grow at 6.4% in 2025 , will continue to be the largest portfolio for the International Finance Corporation (IFC) , according to its Managing Director, Makhtar Diop. The I... Economy 21-Sept-2025 0 67 Economy
Govt Orders Cybersecurity Audits for Crypto Exchanges In a major move to strengthen digital safety, the Indian government has made cybersecurity audits mandatory for all crypto exchanges operating in the country. The decision comes amid rising concerns o... Economy 21-Sept-2025 0 60 Economy
Lenskart’s IPO Journey: Peyush Bansal’s Winning Strategy Lenskart, India’s leading eyewear brand, is gearing up for an IPO debut , and much of the credit goes to the vision and strategy of its founder, Peyush Bansal . From a startup solving affordable eyewe... Marketing 21-Sept-2025 0 101 Economy
AI & Brand Storytelling: Crafting Authentic Narratives In today’s digital-first world, storytelling is the heartbeat of marketing . But with shrinking attention spans, brands need fresh ways to capture and keep audiences engaged. This is where generative ... Marketing 21-Sept-2025 0 63 Marketing
Hyper-Personalized Marketing Needs First-Party Data With privacy rules tightening and third-party cookies fading out, brands are turning to first-party data to fuel their marketing strategies. The shift has unlocked a powerful opportunity: hyper-person... Marketing 21-Sept-2025 0 71 Marketing
SEBI Clean Chit Boosts Confidence in Adani Group The Securities and Exchange Board of India (SEBI) has given the Adani Group a clean chit , dismissing allegations of fund routing raised by Hindenburg Research. Manish Singh, CIO at Crossbridge Capita... Economy 21-Sept-2025 0 55 Economy