The Rise of Short-Form Video and Multi-Platform Branding From Instagram Reels to YouTube Shorts and TikTok, short-form video has become the king of digital content . Audiences today crave snackable, engaging stories that can be consumed in seconds, and plat... Marketing 22-Sept-2025 0 85 Marketing
Turning Customers into Marketers with UGC In today’s digital landscape, one of the most powerful marketing strategies doesn’t come from brands themselves — it comes from their customers. User-Generated Content (UGC) and community-driven brand... Marketing 22-Sept-2025 0 72 Marketing
Why Green Marketing is the New Growth Strategy Consumers today are no longer buying just products — they’re buying into values. That’s why sustainability has become one of the most powerful marketing strategies for brands across industries. From e... Marketing 22-Sept-2025 0 70 Marketing
Live Commerce & Social Shopping: India's Retail Future India’s e-commerce landscape is evolving rapidly, and the next big wave is here: social shopping and live commerce . With platforms like Instagram, YouTube, and homegrown apps driving interactive buyi... Marketing 22-Sept-2025 0 67 Marketing
Lenskart’s IPO Journey: Peyush Bansal’s Winning Strategy Lenskart, India’s leading eyewear brand, is gearing up for an IPO debut , and much of the credit goes to the vision and strategy of its founder, Peyush Bansal . From a startup solving affordable eyewe... Marketing 21-Sept-2025 0 101 Economy
AI & Brand Storytelling: Crafting Authentic Narratives In today’s digital-first world, storytelling is the heartbeat of marketing . But with shrinking attention spans, brands need fresh ways to capture and keep audiences engaged. This is where generative ... Marketing 21-Sept-2025 0 64 Marketing
Hyper-Personalized Marketing Needs First-Party Data With privacy rules tightening and third-party cookies fading out, brands are turning to first-party data to fuel their marketing strategies. The shift has unlocked a powerful opportunity: hyper-person... Marketing 21-Sept-2025 0 72 Marketing